Mission and vision

1Mission and vision
2Basic values
3Our strategic pillars


Using knowledge about human being we create and deliver well designed products for joyful living space.


Behind the strong brand VOX stands financially stable, values based organization, market leader building its competitive advantage on knowledge, technology and development.


For setting new strategy we had to understand basic rules which determinate our activity. Our inspiration is contemporary man and his needs. In our everyday job we focus on our client`s needs keeping in mind seven basic rules:
- freedom
- knowledge
- innovation
- creativity
- passion
- reliability
- safety


Acording to our new strategy we base all our activities on three strategic pillars and core principles.


- We respect cultural differences, develop intercultural competences and promote values-based leadership
- We build on knowledge and wisdom
- The quality of our work forms the basis for excellent longevity of relationships with our customers and partners
- We care for people and their health & safety


- We understand and meet clients’ needs
- We aim operational excellence, deliver on time, on place, in desired quality
- We know, analize and monitor clients, products and competitors
- We expect higher profitability on better products and services


- We are driven by inventing smart & beauty products
- We continuously search and build our competences in trends, new materials and technologies
- We make our products and services available to all promissing markets
- We are safe and profitable by diversification of products and markets